What they say about us?
Partnership with Global Fashion Agenda
Sense - immaterial Reality has confirmed the partnership with Global Fashion Agenda to become a year-round solution provider for Digital Innovation Forum. For the next year Sense - immaterial Reality will mobilise and guide the fashion industry to take bold action on sustainability.
Sense - immaterial Reality will be presented at:
• Copenhagen Fashion Summit
• Innovation Forum
• 2020 Circular Fashion System Commitment
• Circular Fashion Partnership in Bangladesh
• Capsule Events & Masterclasses
Denim Premiere Vision
Sense - immaterial Reality invites you to discover how the future of denim industry is built around a combination of physical and digital to create a unique experience. It is a huge opportunity to accelerate and support change, and define a winning format for the market.
Innovate Textile & Apparel Trade Show
Sense - immaterial Reality invites you to discover more about immaterial inside the booth to reconnect digitalization in the value chain.
Copenhagen Fashion Summit
CFS+ is a digital event organized by GLOBAL FASHION AGENDA on 12-13 October to be the LEADING FORUM FOR SUSTAINABILITY IN FASHION where Sense - immaterial Reality participated
Milano Design City 2020 – Installazioni d’autore in via Tortona
“The Underwood. Il Sottobosco come spazio simbolico tra natura e arte” degli architetti e designer Francesca Benedetto e Matilde Cassani.
“Moda: tessuti digitali e tatto virtuale”
Credit Corriere del ticino
Marzotto Lab e Sense - immaterial Reality
Credit Techno Fashion
Nuove proposte per una Moda responsabile
Credit Eco-hub C.L.A.S.S.
#SmartVoices: “Phygital is the new Black”
“Leonardo e la Madonna Litta”
Mobile Application “Madonna Litta_Milano”
Sense – immaterial Reality in partnership with the Poldi Pezzoli Museum is honoured to present an innovative App “Madonna Litta_Milano” on the occasion of the exhibition dedicated to the masterpiece coming from the Hermitage Museum in St. Petersburg.
The project involves a new interaction of the public with Leonardo’s masterpiece and a virtual connection between the two because, in the past, both were present in the collection of Litta family.
Using the App it is possible to “touch” fabrics, compare different masterpieces, create new thematic itineraries with the support of immaterial technology, as well as take advantage of additional in-depth information regarding the history of the painting and the Leonardo’s school in multimedia format.
“We are very grateful to the Poldi Pezzoli Museum – declares Alvise Braga Illa, President and founder of Sense – immaterial Reality – for this extraordinary opportunity to experiment and extend the coexistence of our new immaterial technologies, in constant and positive evolution, with the great artistic tradition and curator of the Museum “.
The “Madonna Litta_Milano” App is available for free download from the iOS and Google Play stores.
“IMMATERIAL FABRICS”: DIGITIZATION OF THE PRODUCTION PROCESS COMES TO LIFE
Credits Marzotto Group
Visti in fiera/Marzotto e gli Immaterial Fabrics
Credits La Spola
Denim Première Vision
Première Vision Paris
For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry (including : Yarns, Fabrics , Leather , Designs , Accessories, Manufacturing) come together in Paris.
Sense – immaterial Reality was there in September 17-19, 2019 as a technological partner of Tessuti di Sondrio.
Sense – immaterial Reality and Marzotto Group presented at Milano Unica an Immaterial Fabrics project with particular attention to energy saving and environmental impact.
This is a new concept of interaction between producer and customer, which will allow Marzotto, at the end of the project, to interact quickly by simulating the physical characteristics and appearance of the real fabric.
Tortona Design Week
Tortona Design Week 2019 chooses to enrich itself with an innovative way of telling stories, accompanying visitors along the entire exhibition route with a new reading system: an augmented reality project developed in collaboration with Sense – immaterial Reality.
Through a few simple steps, by focusing the smartphone on a marker present in each exhibition location, visitor had an access to experiential content.
Unreal but Real with Flavio Lucchini
Unreal but real exhibition can be seen only through the smartphone or tablet. The immaterial Toys by Flavio Lucchini, large sculptures of overlapped cubes like huge colourful toys, punctuate the whole path of Superdesign Show.
Sculptures are photographed with the inevitable smartphone and are immortalized forever, but in reality, they don’t exist as space remains empty: they are born as small real maquettes designed by the artist but they transform themselves into unreal monuments through the technology of Sense – immaterial Reality.