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The copyright of the image belongs to Jean Giraud / Moebius

May 20, 2022

Collaboration with Domus Academy

during Tortona Design Week
June 7-12, 2022

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Sense - immaterial Reality will create an innovative experience for the winning project of the competition among the students of the Master in Product Design of Domus Academy.

Both the physical and the immaterial installation will be located inside the Largo delle Culture roundabout, in the centre of the Tortona District, and will be open to visitors for the entire duration of Tortona Design Week, scheduled from 7 to 12 June 2022.

The winning project will be enriched by multi-sensory experiences and will allow visitors to fully enjoy the new modes of interaction.

May 15, 2022

Welcome on board,
Stefano and Maurizio!

The Sense Tecno Team continues to grow hiring passionate people with the aim to create something new and magical.

From today, with Sense, to bring new energy and strong competence:

The Tech twins, Stefano and Maurizio respectively: Full-Stack and 3D and Immaterial Solutions.

Welcome on board Stefano and Maurizio!

May 07, 2022

Noa's Concert for Peace

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OSF

Concert was a fantastic success, over 1, 400 people jammed Milan’s Conservatorio for Noa’s recital. See photos of event.

MetaQR was used for the first time: the same decorated QR used to purchase tickets now points to new content after the concert, try it!

The MetaQR concept will soon be used in a MetaBook being developed for the ADI Design Catalogue.

April 30, 2022

Partnership with Global Fashion Agenda
2022 - 2033

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Sense - immaterial Reality has confirmed the partnership with Global Fashion Agenda to become a next year-round solution provider for Digital Innovation Forum 2022 - 2023.

For the next year Sense - immaterial Reality will mobilise and guide the fashion industry to take bold action on sustainability, including:

1. COMMUNITY of vetted pool of solution providers
2. QUARTERLY MEETINGS with the Innovation Forum community and Global Fashion Agenda
3. EXCLUSIVE OPPORTUNITY for participation in other projects including solution providers
4. YEAR-ROUND EXPOSURE on Global Fashion Agenda’s website
5. MONTHLY PUSH OF INNOVATION FORUM in Global Fashion Agenda’s newsletter
6. EXCLUSIVE NETWORKING OPPORTUNITY through exhibitor space
7. INNOVATION FORUM NEWSLETTER FEATURE
8. DIGITAL INNOVATION FORUM INTEGRATED INTO GFS

April 15, 2022

Welcome on board,
Roberto!

The Sense technology team strengthened by a new arrival: Roberto, battle name Shepard47, brings curiosity, digital skills, enthusiasm.

I'm happy to join Sense - immaterial Reality to make the development team stronger!

Welcome to Sense, Roberto!

Partnership with Global Fashion Agenda

CFS +

Sense - immaterial Reality has confirmed the partnership with Global Fashion Agenda to become a year-round solution provider for Digital Innovation Forum. For the next year Sense - immaterial Reality will mobilise and guide the fashion industry to take bold action on sustainability.

Sense - immaterial Reality will be presented at:

• Copenhagen Fashion Summit
• CFS+
• Innovation Forum
• Full Year Circular Fashion System Commitment
• Circular Fashion Partnership in Bangladesh
• Capsule Events & Masterclasses

Denim Premiere Vision

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Sense - immaterial Reality invites you to discover how the future of denim industry is built around a combination of physical and digital to create a unique experience. It is a huge opportunity to accelerate and support change, and define a winning format for the market.

Innovate Textile & Apparel Trade Show

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Sense - immaterial Reality invites you to discover more about immaterial inside the booth to reconnect digitalization in the value chain.

Milano Design City 2020 – Installazioni d’autore in via Tortona

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“The Underwood. Il Sottobosco come spazio simbolico tra natura e arte” degli architetti e designer Francesca Benedetto e Matilde Cassani.

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SCAN OR CLICK THE QR CODE TO EXPERIENCE AN IMMATERIAL MUSHROOM

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Credits:

Unreal but Real with Flavio Lucchini

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Unforgettable performances

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Unreal but real exhibition can be seen only through the smartphone or tablet. The immaterial Toys by Flavio Lucchini, large sculptures of overlapped cubes like huge colourful toys, punctuate the whole path of Superdesign Show.

Sculptures are photographed with the inevitable smartphone and are immortalized forever, but in reality, they don’t exist as space remains empty: they are born as small real maquettes designed by the artist but they transform themselves into unreal monuments through the technology of Sense – immaterial Reality.

SCAN OR CLICK THE QR CODE TO EXPERIENCE AN IMMATERIAL SCULPTURE

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Credits:

“Leonardo e la Madonna Litta”

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Mobile Application “Madonna Litta_Milano”

Sense – immaterial Reality in partnership with the Poldi Pezzoli Museum is honoured to present an innovative App “Madonna Litta_Milano” on the occasion of the exhibition dedicated to the masterpiece coming from the Hermitage Museum in St. Petersburg.

The project involves a new interaction of the public with Leonardo’s masterpiece and a virtual connection between the two because, in the past, both were present in the collection of Litta family.

Using the App it is possible to “touch” fabrics, compare different masterpieces, create new thematic itineraries with the support of immaterial technology, as well as take advantage of additional in-depth information regarding the history of the painting and the Leonardo’s school in multimedia format.

“We are very grateful to the Poldi Pezzoli Museum – declares Alvise Braga Illa, President and founder of Sense – immaterial Reality – for this extraordinary opportunity to experiment and extend the coexistence of our new immaterial technologies, in constant and positive evolution, with the great artistic tradition and curator of the Museum “.

The “Madonna Litta_Milano” App is available for free download from the iOS and Google Play stores.

“Moda: tessuti digitali e tatto virtuale”

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Credit Corriere del ticino

Marzotto Lab e Sense - immaterial Reality

Credit Techno Fashion

Nuove proposte per una Moda responsabile

Credit Eco-hub C.L.A.S.S.

#SmartVoices: “Phygital is the new Black”

Credit C.L.A.S.S.

“IMMATERIAL FABRICS”: DIGITIZATION OF THE PRODUCTION PROCESS COMES TO LIFE

Credits Marzotto Group

Visti in fiera/Marzotto e gli Immaterial Fabrics

Credits La Spola

Premiere Vision

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Denim Première Vision

Première Vision Paris

For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry (including : Yarns, Fabrics , Leather , Designs , Accessories, Manufacturing) come together in Paris.

Sense – immaterial Reality was there in September 17-19, 2019 as a technological partner of Tessuti di Sondrio.

Milano Unica

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Immaterial Catalogs

Sense – immaterial Reality and Marzotto Group presented at Milano Unica an Immaterial Fabrics project with particular attention to energy saving and environmental impact.

This is a new concept of interaction between producer and customer, which will allow Marzotto, at the end of the project, to interact quickly by simulating the physical characteristics and appearance of the real fabric.

Tortona Design Week

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Immaterial Art

Tortona Design Week 2019 chooses to enrich itself with an innovative way of telling stories, accompanying visitors along the entire exhibition route with a new reading system: an augmented reality project developed in collaboration with Sense – immaterial Reality.

Through a few simple steps, by focusing the smartphone on a marker present in each exhibition location, visitor had an access to experiential content.

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