For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry (including : Yarns, Fabrics , Leather , Designs , Accessories, Manufacturing) come together in Paris.

Sense – immaterial Reality was there in September 17-19, 2019 as a technological partner of Tessuti di Sondrio.

Sense – immaterial Reality and Marzotto Group presented at Milano Unica an Immaterial Fabrics project with particular attention to energy saving and environmental impact.

This is a new concept of interaction between producer and customer, which will allow Marzotto, at the end of the project, to interact quickly by simulating the physical characteristics and appearance of the real fabric.

Tortona Design Week 2019 chooses to enrich itself with an innovative way of telling stories, accompanying visitors along the entire exhibition route with a new reading system: an augmented reality project developed in collaboration with Sense – immaterial Reality.

Through a few simple steps, by focusing the smartphone on a marker present in each exhibition location, visitor had an access to experiential content.

Unreal but real exhibition can be seen only through the smartphone or tablet. The immaterial Toys by Flavio Lucchini, large sculptures of overlapped cubes like huge colourful toys, punctuate the whole path of Superdesign Show.

Sculptures are photographed with the inevitable smartphone and are immortalized forever, but in reality, they don’t exist as space remains empty: they are born as small real maquettes designed by the artist but they transform themselves into unreal monuments through the technology of Sense – immaterial Reality.