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... in Sense Metaverse

they do not say anything about you...

The copyright of the image belongs to Jean Giraud / Moebius

January 30, 2023

Milano Unica 36th Edition

Jan. 31 - Feb. 02, 2023

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Sense Collection

Sense SS24 Fabric & Menswear Digital Fashion Collection is created on the occasion of Milano Unica and is connected to the Sense Fabric Platform.

Sense Fabric Platform is an integrated solution to dematerialize fabric collections from digital or physical sources composed by Sense Fabric App & Magic Box.

Visit our stand at Milano Unica 36th Edition (Hall 8, area innovation) to discover the Sense Fabric Platform, new features, and SS24 digital fabrics applied to the first Virtual Sense Collection.

Sense Appeal is almost here!

We are happy to announce the launch of our new product Sense Appeal!

Sense Appeal is a web platform created to virtualise remote sales sessions.

We aim to compensate for the lack of physical presence by establishing an active and engaging relationship with the customer that can guide them through the collections and products according to the company’s sales objectives

Our uniqueness is in making customers active in the choice and configuration of the product.

The official launch is coming soon. Stay tuned.

November 03, 2022


Welcome on board,

Sense sales team strengthened by a new arrival: Eliana, battle name Gasolina, brings our commercial department to another level!

Mi chiamo Eliana sono di Milano e provengo da una solida formazione in Sales e Marketing.

Sono molto felice di essere parte integrante del team sales di Sense - immaterial Reality.

Supporterò da oggi lo sviluppo dei clienti e progetti in ottica consulenziale e di vendita garantendo loro il massimo livello di ascolto.

Welcome to Sense, Eliana!

July 26, 2022

The new feature inside Sense Fabric

On the occasion of Milano Unica 2022, we were happy to present the updates of the Sense Fabric App inspired by the Fall-Winter 2023/24 collection.

Sense Fabric App is a Demo of an immaterial eco-friendly catalogue that is created to aid digital transformation and improve the level of sustainability.

It is a revolutionary new experience, a new concept of interaction that simulates the physical characteristics and appearance of real fabrics. The App also visualizes the fabrics on various 3D outfits, speeding up, and optimizing time and resources.

The ability to customise the 3D outfit with your favourite fabrics is the latest new feature.

July 05, 2022

Xchange Event in Superstudio Più

July 06-07, 2022


Xchange is an annual event where you can explore and present how innovation, technologies and digital experiences are affecting business models.

This year it is taking place in Superstudio Più (Via Tortona 27, Milan) where Sense's office is located.

Take this opportunity to ask for a private visit to Sense and find out about imMaterial.

June 21, 2022

Sense at AWS Summit Milan

June 21-22, 2022

aws summit milano

Sense is participating in the AWS Summit Milan.

Learn, challenge yourself and have fun with AWS GameDay | F1 League and AWS DeepRacer Arcade in the exhibition area.

DeepRacer Arcade Pods allow you to try the DeepRacer virtual track simulator: have fun driving as in a video game. This inspired the Informatica wacky action realized in collaboration with Sense.

Scan or click the QR code to enjoy the experience:


June 14, 2022

Sense at VivaTech

June 15-18, 2022


It is with a great pleasure we inform you that Sense will participate at the Viva Technology 2022! The #1 tech & startup event in Europe that is taking place from June 15 - 18 in Paris.

We escape into the heart of tech & innovation to meet global tech leaders, interesting startups, investors & more.

At our booth we will speak about the Immaterial Sales Sessions (Remote Selling), Product Personalizer, Digital Platform for Fabrics and Materials, Augmented Reality Solutions, Metaverse & NFT.

June 10, 2022

Collaboration with Domus Academy

during Tortona Design Week
June 6-12, 2022

Sense has created an innovative experience for the winning project of the competition among the students of the Master in Product Design of Domus Academy.

The project was enriched by Sense's multi-sensory immaterial experiences and brought visitors to fully enjoy the new modes of interaction transforming a Roundabout of the Largo delle Culture (the centre of the Tortona District) into a flowery cascade.

June 9, 2022

Screenshot 2022-06-09 at 10.19.50

MINIT Membership

It is with great pleasure we inform you that Sense - immaterial Reality has become a member of MINIT, a national technology cluster made in Italy.

May 28, 2022

Interview with our CMO at Radio Canale Italia


Tune into the Interview with our Chief Magic Officer Silvia Valeria Rinaldi that took place on 28.05.22 at Radio Canale Italia!

We have saved the recording of the streaming specially for you.

Do not miss the opportunity to get to know us better and stay updated! And if you are curious ... contact us!

The art of innovation never stops!

May 15, 2022

Welcome on board,
Stefano and Maurizio!

Sense Tech Team continues to grow to hire passionate people to create something new and magical.

From today, with Sense, to bring new energy and strong competence:

The Tech twins, Stefano and Maurizio respectively: Full-Stack and 3D and Immaterial Solutions.

Welcome on board Stefano and Maurizio!

May 07, 2022

Noa's Concert for Peace


Concert was a fantastic success, over 1, 400 people jammed Milan’s Conservatorio for Noa’s recital. See photos of event.

MetaQR was used for the first time: the same decorated QR used to purchase tickets now points to new content after the concert, try it!

The MetaQR concept will soon be used in a MetaBook being developed for the ADI Design Catalogue.

April 30, 2022

Partnership with Global Fashion Agenda
2022 - 2033


Sense - immaterial Reality has confirmed the partnership with Global Fashion Agenda to become a next year-round solution provider for Digital Innovation Forum 2022 - 2023.

For the next year Sense - immaterial Reality will mobilise and guide the fashion industry to take bold action on sustainability, including:

1. COMMUNITY of vetted pool of solution providers
2. QUARTERLY MEETINGS with the Innovation Forum community and Global Fashion Agenda
3. EXCLUSIVE OPPORTUNITY for participation in other projects including solution providers
4. YEAR-ROUND EXPOSURE on Global Fashion Agenda’s website
5. MONTHLY PUSH OF INNOVATION FORUM in Global Fashion Agenda’s newsletter

April 15, 2022

Welcome on board,

The Sense technology team strengthened by a new arrival: Roberto, battle name Shepard47, brings curiosity, digital skills, enthusiasm.

I'm happy to join Sense - immaterial Reality to make the development team stronger!

Welcome to Sense, Roberto!

April 15, 2022

Welcome on board,

The Sense technology team strengthened by a new arrival: Roberto, battle name Shepard47, brings curiosity, digital skills, enthusiasm.

I'm happy to join Sense - immaterial Reality to make the development team stronger!

Welcome to Sense, Roberto!

Partnership with Global Fashion Agenda


Sense - immaterial Reality has confirmed the partnership with Global Fashion Agenda to become a year-round solution provider for Digital Innovation Forum. For the next year Sense - immaterial Reality will mobilise and guide the fashion industry to take bold action on sustainability.

Sense - immaterial Reality will be presented at:

• Copenhagen Fashion Summit
• CFS+
• Innovation Forum
• Full Year Circular Fashion System Commitment
• Circular Fashion Partnership in Bangladesh
• Capsule Events & Masterclasses

Denim Premiere Vision

Screen Shot 2020-12-09 at 20.53.11

Sense - immaterial Reality invites you to discover how the future of denim industry is built around a combination of physical and digital to create a unique experience. It is a huge opportunity to accelerate and support change, and define a winning format for the market.

Innovate Textile & Apparel Trade Show


Sense - immaterial Reality invites you to discover more about immaterial inside the booth to reconnect digitalization in the value chain.

Milano Design City 2020 – Installazioni d’autore in via Tortona


“The Underwood. Il Sottobosco come spazio simbolico tra natura e arte” degli architetti e designer Francesca Benedetto e Matilde Cassani.



Immaterial mushroom with QR code-V1 copy


Unreal but Real with Flavio Lucchini


Unforgettable performances


Unreal but real exhibition can be seen only through the smartphone or tablet. The immaterial Toys by Flavio Lucchini, large sculptures of overlapped cubes like huge colourful toys, punctuate the whole path of Superdesign Show.

Sculptures are photographed with the inevitable smartphone and are immortalized forever, but in reality, they don’t exist as space remains empty: they are born as small real maquettes designed by the artist but they transform themselves into unreal monuments through the technology of Sense – immaterial Reality.




“Leonardo e la Madonna Litta”


Mobile Application “Madonna Litta_Milano”

Sense – immaterial Reality in partnership with the Poldi Pezzoli Museum is honoured to present an innovative App “Madonna Litta_Milano” on the occasion of the exhibition dedicated to the masterpiece coming from the Hermitage Museum in St. Petersburg.

The project involves a new interaction of the public with Leonardo’s masterpiece and a virtual connection between the two because, in the past, both were present in the collection of Litta family.

Using the App it is possible to “touch” fabrics, compare different masterpieces, create new thematic itineraries with the support of immaterial technology, as well as take advantage of additional in-depth information regarding the history of the painting and the Leonardo’s school in multimedia format.

“We are very grateful to the Poldi Pezzoli Museum – declares Alvise Braga Illa, President and founder of Sense – immaterial Reality – for this extraordinary opportunity to experiment and extend the coexistence of our new immaterial technologies, in constant and positive evolution, with the great artistic tradition and curator of the Museum “.

The “Madonna Litta_Milano” App is available for free download from the iOS and Google Play stores.

“Moda: tessuti digitali e tatto virtuale”


Credit Corriere del ticino

Marzotto Lab e Sense - immaterial Reality

Credit Techno Fashion

Nuove proposte per una Moda responsabile

Credit Eco-hub C.L.A.S.S.

#SmartVoices: “Phygital is the new Black”

Credit C.L.A.S.S.


Credits Marzotto Group

Visti in fiera/Marzotto e gli Immaterial Fabrics

Credits La Spola

Premiere Vision


Denim Première Vision

Première Vision Paris

For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry (including : Yarns, Fabrics , Leather , Designs , Accessories, Manufacturing) come together in Paris.

Sense – immaterial Reality was there in September 17-19, 2019 as a technological partner of Tessuti di Sondrio.

Milano Unica


Immaterial Catalogs

Sense – immaterial Reality and Marzotto Group presented at Milano Unica an Immaterial Fabrics project with particular attention to energy saving and environmental impact.

This is a new concept of interaction between producer and customer, which will allow Marzotto, at the end of the project, to interact quickly by simulating the physical characteristics and appearance of the real fabric.

Tortona Design Week


Immaterial Art

Tortona Design Week 2019 chooses to enrich itself with an innovative way of telling stories, accompanying visitors along the entire exhibition route with a new reading system: an augmented reality project developed in collaboration with Sense – immaterial Reality.

Through a few simple steps, by focusing the smartphone on a marker present in each exhibition location, visitor had an access to experiential content.

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