SCAN OR CLICK THE QR CODE TO EXPERIENCE AN IMMATERIAL MUSHROOM

Unreal but real exhibition can be seen only through the smartphone or tablet. The immaterial Toys by Flavio Lucchini, large sculptures of overlapped cubes like huge colourful toys, punctuate the whole path of Superdesign Show.

Sculptures are photographed with the inevitable smartphone and are immortalized forever, but in reality, they don’t exist as space remains empty: they are born as small real maquettes designed by the artist but they transform themselves into unreal monuments through the technology of Sense – immaterial Reality.

SCAN OR CLICK THE QR CODE TO EXPERIENCE AN IMMATERIAL SCULPTURE

Sense – immaterial Reality in partnership with the Poldi Pezzoli Museum is honoured to present an innovative App “Madonna Litta_Milano” on the occasion of the exhibition dedicated to the masterpiece coming from the Hermitage Museum in St. Petersburg.

The project involves a new interaction of the public with Leonardo’s masterpiece and a virtual connection between the two because, in the past, both were present in the collection of Litta family.

Using the App it is possible to “touch” fabrics, compare different masterpieces, create new thematic itineraries with the support of immaterial technology, as well as take advantage of additional in-depth information regarding the history of the painting and the Leonardo’s school in multimedia format.

“We are very grateful to the Poldi Pezzoli Museum – declares Alvise Braga Illa, President and founder of Sense – immaterial Reality – for this extraordinary opportunity to experiment and extend the coexistence of our new immaterial technologies, in constant and positive evolution, with the great artistic tradition and curator of the Museum “.

The “Madonna Litta_Milano” App is available for free download from the iOS and Google Play stores.

For 3 days, 2 times a year, at Paris-Nord Villepinte, the six major industries supplying materials and services to the global fashion industry (including : Yarns, Fabrics , Leather , Designs , Accessories, Manufacturing) come together in Paris.

Sense – immaterial Reality was there in September 17-19, 2019 as a technological partner of Tessuti di Sondrio.

Sense – immaterial Reality and Marzotto Group presented at Milano Unica an Immaterial Fabrics project with particular attention to energy saving and environmental impact.

This is a new concept of interaction between producer and customer, which will allow Marzotto, at the end of the project, to interact quickly by simulating the physical characteristics and appearance of the real fabric.

Tortona Design Week 2019 chooses to enrich itself with an innovative way of telling stories, accompanying visitors along the entire exhibition route with a new reading system: an augmented reality project developed in collaboration with Sense – immaterial Reality.

Through a few simple steps, by focusing the smartphone on a marker present in each exhibition location, visitor had an access to experiential content.