Sense for Fashion
IMMATERIAL REALITY IN PRODUCT LIFE CYCLE
Immaterial objects are useful in all phases of Product Life Cycle:
- Prototyping, to replace or complement physical models: lower costs and faster processes;
- Buying sessions and Marketing campaigns: early product feedback before production; easier collaboration with internal, external and remote partners;
- Branding, sales campaigns and ecommerce: higher impact than classic photography.
Sense’s Immaterial Reality uniquely simulates the physical behavior of fabrics. Through Sense’s technology you will be able to produce a much smaller number of physical models and yet to have a complete catalog will all variants.
You can design new patterns, without waste of machine time and raw material. By simulating the physical behavior of fabrics, in Immaterial Fabrics obtained directly from paper patterns, it is possible to preview and check wearability.
In the prototyping phase changes need to be made and evaluated as quickly as possible. Sources of revisions may be 2D or 3D, depending on product and market. Sense tools permit importing either 2D or 3D files, placing personalized pins with notes directly on objects. Notes may contain text – authors, dates, ID, etc. – or images and videos as attachments. A unique feature of Sense technology is that different people in different locations can see the same immaterial object simultaneously, as if they had it in front of their eyes: all actors can collaborate & analyze the observations in the Notes and decide changes to the model.
Immaterial collections can be shared with sales agents or licensees, to receive early feedback and final approval before launching production. This innovative feature reduces risk of failure caused by the difficulties of collaborative product evaluation in traditional processes.