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... don't indulge in drink, verbal excess nor lust, and above all in the passion for money...
This is Diderot, is it not?
No, this is not Diderot, you shall not lie to yourself, that's the most important.
Those who lie to themselves, those who listen to their own lies, finally get to the point that they recognize no truth anymore, not in themselves nor around themselves, and they then lapse in disregard of selves and all others.
The Old Monk in 'The Karamasow brothers'
add social media, mix and propagate, and you get from a small retouch of your face, ass or CV, to widespread fucking fakery.
From lies to fakes.
Nice job, Zuck!